At Cisneros Media, we always seek to improve our growth in the entertainment industry. For this reason, we recently decided to expand our Distribution and Content area by welcoming Wilma Maciel as Vice President of Content Management and Acquisitions. This position was recently created to support Marcello Coltro, Executive Vice President of Cisneros Media Content Distribution. In this post, Wilma will design and develop a comprehensive strategy for Cisneros Media Distribution’s content portfolio, in order to maximize its international commercialization as well as optimize efficiency and revenue potential.
In addition to identifying and developing new strategic relationships with key producers and radio stations, our new Vice President will evaluate opportunities for partnerships, licenses and alliances. She will examine the current supply of Pay TV channels, its programming and strategic planning, as well as acquire content targeted towards our audiences.
We honestly cannot think of a better person to take on this position. Not only has Wilma worked with big media companies such as Sony and Warner Channel, she also has extensive experience with international markets, particularly Ibero-America. We are sure she will help us expand Cisneros Media’s reach even further while also adding a touch of innovation.
Great to have you on board, Wilma!