Wednesday, February 17th, 2016

Super Bowl 50 by the numbers

Jonathan Blum

The Super Bowl is one of the most popular events worldwide today, thanks to its global image and the audiences’ receptiveness to global contents, regardless of the original language or culture.

Beyond the sporting aspect of the National Football League’s (NFL) Super Bowl 50 between the Panthers and Broncos, which was a hot topic among millions of spectators worldwide, there are many value indicators that describe the social and economic dimension that this game can show the world.

Below is some information worth analyzing:

  • According to the gambling site Bovada, just in the US, more than 117 million spectators watched the game.
  • 100 synchronized cameras provided the images for millions of TV spectators, 30 of which were hanging from the ceiling structure.
  • The most expensive tickets reached a price tag of $14,773, according to BBC World.
  • Brands had to pay $5 million for a 30 second add.
  • Calculations from Forbes and Statista indicated that consumption would be driven by $ 15.3 billion and an expense per capita of $ 82.19.
  • Most Super Bowl viewers performed the following actions: 45% watched the game, 23% watched commercials, 15.7% watched with friends and 10.5% enjoyed the halftime show.
  • The previous 6 Super Bowls were the most watched programs in TV history, according to an article by IB Times.
  • In a single session, the NFL’s final game TV advertisement generates over U$3.9 billion, according to a comparison by Fortune placing the Super Bowl parallel to the 2014 World Cup Final and the NCAA tournament.

These numbers state that the growing relevance of the Super Bowl not only applies to North America, but that it also competes with the rest of sporting events at a world level.