Wednesday, February 10th, 2016

The Cisneros Media’s social media campaigns 2015

Jonathan Blum

Just like every year, in 2015 Cisneros Media launched various social media campaigns aiming at generating social value in Latin America. Following is the story of the main milestones:

What do you achieve when you hurry? (Si Te Apuras, ¿qué ganas?)

The “Si Te Apuras, ¿qué ganas?” (What do you achieve when you hurry?) campaign, with María Gabriela Isler, Miss Universe 2013, as the spokeswoman, encouraged thinking about teenage pregnancy as a world population issue, responding to a lack of opportunities and cultural and economic pressures, within the environments the youth lives today.

For the development of this campaign, we received support and advise from the United Nations Fund for Population Activities (UNFPA), and we also allied with MTV Latinoamérica.

First, messages focused on encouraging prevention behaviors and respect for decisions made by girls and women to say NO; while the second phase promoted the youth’s expectations to encourage them to make better decisions for their future.

EmbarazoONU#LasMujeresNoCallamos

#LasMujeresNoCallamos (Women don’t keep quiet) was another initiative intended to announce the protection of the women’s rights, in commemoration of the International Day of Elimination of Violence against Women. This project emphasized, for the audiences, the premise that no form of violence against women regardless their age, race or social level, is justified.

Miss Universe 2006. Zuleyka Rivera, was the campaign’s main ambassador.

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VENE

This social undertaking spread across Latin American, thanks to the alliance with other TV networks, private entities and spokespersons for such networks, in the context of the “16 days of activism” promoted by the United Nations. Just as Glitz Latinoamérica did.

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Following tradition, Cisneros Media will continue to commit to broadcasting values and reinforcing our commitment to such communities we are part of.