Like every year, the Upfronts took place in New York, where the main US TV channels meet to present the programs they will launch throughout the season to the press and advertisers.

At this year’s Upfronts, it was very gratifying to confirm the importance Hispanic content is taking in the United States. It does not go unnoticed that in the region’s companies have begun to diversify their content and formats to directly compete with Anglo-Saxon programs. For example, using talk shows and contest shows, which go beyond the traditional telenovelas, teleseries or super series.

A great example of this are the advertising productions by Univision networks, which will launch a music program called “La Banda”, a telenovela called “El Color de la Pasión”, the teleserie “Ruta 35” (by Cisneros Media) and the reality show “Parodiando”, to name just a few.

For its part, NBC Universal Hispanic Group, will continue with a fourth season of “El Señor de los Cielos”, also the fourth season of “La Voz Kids” and “Top Chef México” while Discovery US Hispanic will continue its thematic nights dedicated to adventure and cars, launching series such as “Motores: Ingenio cubano”, and “Perdidos”.

Similarly, this year the Azteca America television network will screen Turkish dramas and reality shows such as “Soy tu doble”, “Baila si puedes”, and “Todo o nada”; while Estrella TV, in addition to its usual content, launched Fenómeno Studios, a new multichannel chain which will present channels for several genres including musical parodies and programs such as “iTestigo” and “En la lucha”.

This has definitely been one of the most varied years with regards to content from around the world, in which Latin producers have been recognized for innovating their formats and thus reaching a wider audience.

We hope this trend will continue and that content aimed at the Hispanic audience predominates even more next year.

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