At Cisneros, we are aware of the importance of keeping up-to-date. That’s why this year we decided to launch Venevision’s new logo. Venevision is our Venezuelan television channel.

Edgar Frías, our Creative Services Director was in charge of giving Venevision its new logo, which communicates happiness and optimism. Using the motto, “much more to see,” the channel’s new image seeks to attract viewers’ attention by offering them a new, rejuvenated image which puts it on a par with the top television companies.

Marcos Lazo, the project’s Art Director, was in charge of capturing this new vision. Thanks to his work, Venevision now has a brighter, fresher look, which transmits contemporaneity and optimism. It was he himself who took control of writing the lyrics for the music used in the promotional spots. The musical composition and interpretation were conceived by Keyen López and their arrangements were done by the maestro, Isaías Urbina.

For the full experience of Venevision’s new image, take a look at our YouTube channel here.

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