Tuesday, August 14th, 2018

Venevision on DirecTV Now

Jonathan Blum

The latest Digital TV Research report on the OTT (Over the Top) platform market estimates that by 2022 its revenue will be 4.6 billion USD in 19 Latin American countries. In late 2016 alone, they had 17 million subscribers and that figure could quadruple in four years.

I’ve often said we have to be where our clients are, looking for the ideal place and time in which to engage with them, which is why the pay TV version of Venevision is being included in the U.S. DirecTV Now platform. We have been in Hispanic markets for several years but will now be available on a new platform.

This is the result of the work we’ve done with DirecTV since becoming a part of their programming in 2017. The streaming video platform will ensure our shows will reach a wider audience and be available for the public in the most convenient format. I believe this is also an opportunity to win over new audiences.

Viewers have migrated from pay TV to these new platforms and we can offer several types of content to different target audiences.

According to Pew Research Center data, 18 percent of the U.S. population is Hispanic and we plan to reach as well as other audiences with our English-language content.

I’m excited to be able to give you this news and to tell you that before the end of the year, we will have new shows, soap operas, talk shows and other products which may become audience favorites and relevant on digital platforms.

So, tell me, which is your favorite Venevision program?